HOW TO INCREASE MOBILE APP DOWNLOADS
In 2018 we are seeing more businesses than ever introducing their mobile apps to taking their online and marketing presence to the next level, allowing them to reach their target market or clients on- the- go. A lot of companies out there have a “build it, and they will come” approach. This isn’t enough. To indeed generate results, or sometimes to gain any traction at all you need to make the app stand out in the search results. Optimising the app often creates traffic more traffic which converts to more downloads, allowing you to reach your target market better.
The design must always be kept clean and simple. The design should incorporate bold fonts and the use of vibrant colors that represent the image and feeling the app is going for. The ultimate focus of the design is to create and beautiful and engaging UI/UX journeys for the end user, so they love using your app.
Always be thinking about how to improve your app. Apparent improvement features will come when a new operating system comes out. But less obvious improves could be new features, fixing bugs, general improvements to speed, which enhances the user experience and in turn enhances the app’s success.
A good SEO can go a long way. Other methods to enhance SEO are PPC and email marketing, which will drive traffic to your mobile app. A good marketing plan to ensure a mass number of downloads will help you secure a Top 10 spot on the iTunes store which is free marketing in itself.
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